Where
"Two Bulls By Noon"
Began
Some of the best stories don't begin with success. They begin around a campfire.
A few years ago, I was hunting elk deep in the Rocky Mountains with my best friend. Halfway through the trip, he had to leave early to catch a flight home for work, leaving me alone in elk country.
That evening, I sat by the fire eating a can of chili beans, listening to the silence. If you've ever been alone in the mountains, you know the feeling. It wasn't just quiet—it was lonely.
Then something happened I'll never forget.
A group of hunters from Kansas walked right through my camp. We introduced ourselves, swapped stories, and before long they invited me to hunt with them the next morning.
Complete strangers. By the end of the evening, they felt like old friends.
The next morning we dropped into one of the steepest, thickest canyons I'd ever hunted. Every climb burned. Every descent tested our legs. Every time someone started slowing down, another guy would grin and say, "Come on, boys… we've got to get two bulls by noon!"
That simple phrase became the running joke for the rest of the trip. But somewhere along the way, it became something more. It became a reminder to keep climbing when the mountain gets steep. To encourage the people beside you. To embrace the challenge instead of avoiding it. To chase adventure, even when it's uncomfortable.
Two Bulls By Noon isn't about filling two tags. It's about the mindset to keep climbing when the mountain gets steep. That mindset is the foundation of everything we do.
So why coffee? Because some of life's best moments begin long before daylight. Whether you're hiking into a remote basin chasing bugling elk, climbing into a tree stand before sunrise, or simply enjoying a quiet morning before the rest of the world wakes up, there's something special about that first cup of coffee. It's the beginning of possibility. It's the fuel for adventure.
That's why we created Two Bulls Coffee. Not just to make great coffee, but to celebrate the hunters, conservationists, and outdoorsmen who understand that the greatest memories are earned one step at a time.
And because these wild places have given us so much, we're committed to giving back to help protect the public lands that make these adventures possible.
Every bag represents an early morning. Every cup fuels another adventure. Every purchase helps preserve the places we all love.